Locinox makes extremely durable locks for doors and gates. They are an innovative and expanding Flemish brand. With growth comes a new brand-image and way of communicating. With the Open Up campaign, we made clear to the public that Locinox is continuously evolving and that they are an accesible, reliable brand. Open Up is Locinox’s first step into an online presence that can last and evolve. This video presented the motion design language proposal for the campaign in the pitch phase.