The manufacturing process carries a lot of risks. A major one is oil contamination. When producing food and drugs, this poses a major threat to the safety of the products. While investing a lot of money in new, expensive and oil-free manufacturing installations is one option, another, much easier one, is replacing the toxic oil used in the machines, by a safe, foodgrade product. Atlas Copco provides just that. They needed a video to make manufacturers aware of their Foodgrade Oil and that it is a sustainable, high quality and easy solution. That’s what the team and I made for them, focussing on strong and clear communication.
Job 3D, motion design, art direction, sound design