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Prismax - logo animation

Motion design, concept
Work done for BBC - a B2B creative agency

Logo animation as part of the great rebrand for Prismax. Primax is a renowned Belgian virtual production company. They evolved from making video content such as for Tomorrowland, to premium, large-scale and technologically advanced virtual productons for brands, events and artists all over the world. This change asked for a new image. The ‘Out of this world’ concept, developped by the creative and strategic team at BBC (a B2B creative agency) was the beating heart behind the rebrand. It is reflected in the logo animation: a beam of light projected into space and dispersed to form the content. The somewhat retro influence reflects the legacy status the company has built for itself over the years.

Some unused concepts and explorations ︎︎︎