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Promat - Hier Gebeurt Helemaal Niks

Motion design, art direction, graphic design, sound design

Work done for BBC - a B2B creative agency

For Promat, a global leader in high-performance fire protection and insulation solutions, we developed an online campaign to stay top of mind with architects and contractors. The concept centered around the message 'Nothing is happening here,' highlighting the juxtaposition between the bustling activity inside buildings and the total absence of fire thanks to Promat insulation. The campaign relied heavily on motion graphics to grab attention from the never-ending feeds and advertisement sidelines, using a cursor to symbolize at the same time the lack of letters and the potential for every possible description.